# 4. Future Value of Wealth Message

Globally, blockchain technology is mainly being applied in areas such as source authentication and content review, copyright protection and asset management, content production and news crowdfunding, copyright revenue of original works, intelligent transactions and advertising effectiveness. However, considering the characteristics of blockchain technology, the innovation of this technology is providing a space for imagination that could potentially subvert the future of the content industry. The industry and academia hope that blockchain technology can solve the various downsides of the super technology platform in the platform economy model, and also expect that blockchain technology can promote new content value-based business models and industry chains. Blockchain technology will reconstruct the entire ecosystem of the content industry.

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### 4.1 Content Production

The rise of high-quality content is set to take off on a large scale. With blockchain technology, content producers, distributors, and users are redefining their production relationships. User rights are being further enhanced, leading to the obsolete of such content production mode that relies on heavy user traffic. High-quality content is expected to flourish.

The blockchain technology has transformed the industry chain and separated content production and distribution. Short-video platforms, news and information platforms, live streaming portals, audio websites, etc., have become the main channels for users to access content.

Currently, short-video content production platforms have caused anxiety among content distribution platforms and led to criticism from various sectors. Public criticism mainly focuses on the entertainment and vulgar tendencies of platform media.

### 4.2 Content Distribution Reform

The decentralized nature of blockchain technology changes the distorted production relationships on some old content tycoons. Platform media will be transformed, and current super apps will be weakened, while low-value channels will gain more strength. Conventionally, content distribution platforms unfairly distribute revenues, and content creators' earnings are exploited, which causes new information poverty. "The deviation of audience preferences, the dependence on information relationships for social capital, and the capitalization of the industry structure all jointly determine the distribution of 'information exchange rights'. As a result, on the meso level, the participants tend to invest their capital on closed platforms, and on the micro level, the data push independent of personal preference creates the 'information cocoon.' Even if users have access to devices and basic media literacy, they are still subject to the constraints brought by capital accumulation, algorithms, and social relationships, and face the problem of poor information.

Using the decentralized features of blockchain technology, Wealth Message will solve, at least partially, the risks and problems brought about by the technology monopolies of mega platforms. For example, through the decentralized features of blockchain technology, the content produced by content producers is expected to achieve precise end-to-end information relay, reducing the interference of third-party platforms. Content producers will take the lead in distributing their own content, which weakens the power of centralized content platforms. In the blockchain era, platform media will undergo a major reshuffle: super-channel apps will be weakened, and low-value channels will be strengthened. This means that under the new distribution mechanism, content producers do not need a large number of fans to profit, and content distribution becomes more fragmented and diverse. This will also help solve the problem of homogenization of short-video platforms.

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### 4.3 Protection of Personal Data Value

Secure use of personal information is one of the biggest hotspots and difficulties in the global internet field. With the intervention of blockchain technology and the construction of new "data ledgers" scenarios, the ownership of personal data assets will return to users.

In the field of internet content production, users are a vulnerable group. They generate data directly through actions such as liking, reading, participating in discussions, and producing content on the internet. However, the ownership of this data does not belong to the users who produce it. Instead, data such as location, personal interests, chats and social contacts, identity, financial situation, etc. belong to telecommunications operators, social media companies, search engines and so on. These internet companies use user data to form user profiles for marketing, and e-commerce to make further profit. This means that assets produced by user data can not be transferred, assigned, or sold by userS themselves. Rather, they are traded and shared by internet companies, causing many privacy infringement issues for users. In the field of internet content production, although users have gained some participation rights and have gradually transformed from silent masses in the era of mass communication to active users, they have lost sovereignty over user data assets.

Wealth Message makes use of the decentralized characteristics of blockchain technology to protect users' personal data rights and interests. Although the data is still stored on the servers of major operators, the operators need to obtain authorization from each node when using and disposing of user data, that is, obtain user consent. The data revenue is also shared with users in a certain proportion. Since users' actions such as liking, commenting, and content producing on the blockchain platform directly affect the valuation of content, the circulation of personal data information is extremely valuable through the transaction mechanism of blockchain. In the era of Blockchain+, the protection of user data asset rights, the protection of personal privacy, and the sharing of user information benefits will be valued.
